Sara Davies joined the British Dragons' Den panel in 2019 and founded Crafter's Companion.
Sara Davies is a British businesswoman who created Crafter's Companion, a craft-supplies company. She started the business after developing a tool that helped crafters make envelopes more easily. The company expanded from that initial product into a broader range of paper-craft and creative products sold through television and retail channels.
Davies joined Dragons' Den in 2019, bringing a background in product development, manufacturing and direct-to-consumer retail. Her expertise gives her a different perspective from investors whose careers were primarily in finance, property or large corporate management. On the programme, she has often focused on product demonstrations, customer demand and the practical details of scaling.
The company name can be confused with Davies' television role: Crafter's Companion is her business, while Dragons' Den is the programme on which she became an investor. She is also distinct from earlier female Dragons such as Deborah Meaden and Kelly Hoppen.