Steven Bartlett joined Britain's Dragon's Den in 2022 as an entrepreneur known for Social Chain.
Bartlett is a British entrepreneur, author and podcast host who co-founded Social Chain, a social-media marketing agency. He joined the Dragon's Den investor panel in 2022, bringing experience centred on digital marketing, online communities, branding and technology-led businesses.
His appointment reflected the changing kinds of companies appearing before the Dragons. Earlier panels were often associated with retail, manufacturing, property and traditional services, whereas Bartlett’s background is closely tied to social media and internet businesses.
Social Chain should not be confused with Bartlett’s podcast work or his books. The company is the business most directly linked to his identification as an entrepreneur before joining the programme. Likewise, his 2022 arrival distinguishes him from long-serving Dragons such as Peter Jones and Deborah Meaden.