Which Dragon joined BBC's Dragon's Den in 2022 after co-founding Social Chain?

Steven Bartlett joined BBC's Dragon's Den in 2022 after co-founding the social-media marketing company Social Chain.

Bartlett co-founded Social Chain with Dominic McGregor in 2014. The agency worked on social-media strategy and digital marketing, areas that helped Bartlett build a public profile among younger technology and media entrepreneurs.

He joined the Dragon's Den panel for the programme's twentieth series, broadcast in 2022. His appointment brought a notably younger, digital-first perspective to a panel historically associated with retail, property, manufacturing and traditional finance.

Bartlett is also known for creating and hosting The Diary of a CEO podcast, but that is separate from the business that established his connection to the show. Social Chain is the relevant company here, and it should not be confused with the podcast brand or his later investments.