Steven Bartlett joined BBC's Dragon's Den in 2021 after co-founding the social-media marketing agency Social Chain.
Bartlett co-founded Social Chain with Dominic McGregor in 2014. The company worked in social-media marketing and built campaigns designed for online audiences, reflecting the growing commercial importance of social platforms.
He joined the Dragon's Den panel in 2021, bringing a background in digital media and online entrepreneurship. His appointment marked a generational change for the programme and made him one of its youngest-ever Dragons. Bartlett later became widely known for The Diary of a CEO podcast and related media work.
Social Chain is sometimes confused with Bartlett's later investment and media activities, but it was the agency that established his reputation in business. His Dragon's Den appointment also came after the company had already become internationally recognised, rather than before his entrepreneurial career began.