Peter Jones is the only original Dragon to have appeared continuously on the BBC's Dragon's Den.
Jones joined the programme when the British version launched in 2005. The original panel also included Duncan Bannatyne, Rachel Elnaugh, Simon Woodroffe and Doug Richard, but those investors later left the regular line-up. Jones remained associated with the programme through successive panel changes.
His business background includes interests in technology, media, leisure and property. On the show, he is known for examining a company's numbers closely and for making offers that can combine cash investment with commercial expertise.
A common mix-up is to describe Jones simply as the longest-serving Dragon. The more precise distinction is that he is the sole member of the original panel who remained continuously on the main programme, rather than every original Dragon appearing for the same length of time.