Which Dragon is associated with the British vitamin company Vitabiotics?

Tej Lalvani is the Dragon associated with the British vitamin company Vitabiotics.

Vitabiotics is a family-owned British business that develops and markets vitamins, minerals and nutritional supplements. Its product portfolio includes branded supplements sold through pharmacies, retailers and other distribution channels. Lalvani became connected with the company through his family and business career before joining Dragon's Den.

His commercial background differs from that of Dragons known primarily for technology, property, fashion or leisure businesses. On the programme, that experience is relevant to pitches involving consumer products, branding, production and retail sales.

The company should not be confused with a business funded by Lalvani during a televised pitch. Being associated with Vitabiotics describes his entrepreneurial and family-business background, while a Dragon’s Den deal concerns an investment in a contestant’s company.