Which Dragon invested in Reggae Reggae Sauce alongside Peter Jones on Dragon's Den?

Richard Farleigh invested in Reggae Reggae Sauce alongside Peter Jones on Dragon's Den.

Levi Roots presented his Caribbean-style sauce on the programme in 2007. The pitch became one of Dragon’s Den’s most memorable food-business stories, and the investment involved Peter Jones and Richard Farleigh. The agreed funding was £50,000 for a 40% stake in the business.

The partnership is often simplified in retellings because Jones became the more visible Dragon associated with the brand. Farleigh was also part of the deal, however, so naming only Jones gives an incomplete answer to the question about the co-investor.

The sauce business later developed into a wider Reggae Reggae product range under the Levi Roots brand. The television appearance helped connect a small food product with major retail and media attention, illustrating how a Dragon’s investment can provide more than capital: it can also bring contacts, distribution expertise and publicity.