Which Dragon invested in Levi Roots's Reggae Reggae Sauce business on Dragon's Den?

Peter Jones and Richard Farleigh invested in Levi Roots's Reggae Reggae Sauce business on Dragon's Den.

Roots appeared on the British programme in 2007 seeking money and commercial help for his sauce brand. Peter Jones and Richard Farleigh made the investment together, giving the business access to capital, contacts and the credibility that came with national television exposure.

The deal is widely remembered because the product developed into a major commercial success after the broadcast. Reggae Reggae Sauce became a supermarket product and expanded beyond the original pitch into a broader food brand.

A common mix-up is to name only Peter Jones, because he remained a highly visible Dragon and was involved in the deal. The original investment, however, was made jointly with Richard Farleigh.