Which dragon invested in Levi Roots's Reggae Reggae Sauce alongside Peter Jones?

Richard Farleigh invested in Levi Roots's Reggae Reggae Sauce alongside Peter Jones. The two dragons offered £50,000 for 40% of the company after Roots pitched his sauce on Dragon's Den in 2007.

Farleigh was an Australian-born British investor and fund manager who appeared on the programme during its earlier period. His participation in the sauce deal is sometimes forgotten because Peter Jones remained associated with the brand for many years afterward.

The investment was not simply a prize for appearing on television. It was an equity transaction: the entrepreneurs received capital and business support while the investors received a percentage of the company. That distinction explains why the deal is usually quoted as both a cash amount and an ownership share.