Which Dragon invested alongside Peter Jones in Levi Roots's Dragon's Den pitch?

Richard Farleigh invested alongside Peter Jones in Levi Roots's Dragon's Den pitch.

Roots presented Reggae Reggae Sauce in 2007, seeking money and commercial support to grow the product. Peter Jones and Richard Farleigh agreed to invest, making the pitch one of the most widely remembered partnerships in the programme's history.

Farleigh was an Australian-born investor and entrepreneur who appeared as a Dragon on the British programme. His investment background differed from the retail and branding associations viewers often connect with other panel members, but he was part of the deal that helped give Roots's sauce wider momentum.

The panel included several prominent investors over the years, so names are easily mixed up. Duncan Bannatyne, Theo Paphitis and James Caan all appeared in the programme's broader history, but Richard Farleigh was the Dragon alongside Peter Jones in this specific deal.