Which dragon founded the social-media marketing company Social Chain?

Steven Bartlett founded the social-media marketing company Social Chain.

Bartlett co-founded Social Chain with Dominic McGregor in 2014. The company grew from a social-media-focused venture into an international marketing group, helping brands develop campaigns for online audiences.

He joined Dragon's Den in 2021 for series 19, becoming the youngest dragon in the programme's history at the time. His background in social media and digital entrepreneurship gave the panel a perspective rooted in internet-native businesses.

Social Chain is distinct from Moonfruit, a website-building company founded by Nick Jenkins, and Phones International Group, associated with Peter Jones. Bartlett later became widely known as a podcast host and author as well as an entrepreneur and television investor.