Which Dragon founded the restaurant brand YO! Sushi before joining Britain's Dragon's Den?

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Simon Woodroffe founded the restaurant brand YO! Sushi before joining Britain's Dragon's Den.

Woodroffe launched YO! Sushi in London in 1997. The restaurant concept became known for serving dishes on a conveyor belt, allowing diners to select plates as they passed. The business helped establish Woodroffe as an entrepreneur with a strong interest in distinctive customer experiences and branding.

Woodroffe was also part of the original Dragon's Den investor panel when the British programme launched in 2005. He later left the regular panel, so his original-series status should not be confused with Peter Jones's continuous presence. The name YO! Sushi belongs to the restaurant brand, while Woodroffe's wider YO! portfolio included other hospitality and leisure concepts. The answer is Simon Woodroffe, not a later Dragon associated with a different restaurant investment.

Source: Wikipedia · fact-checked Oct. 2026

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