Michelle Mone founded the lingerie retailer Ultimo before joining the UK television series Dragons' Den.
Michelle Mone is a Scottish entrepreneur who founded Ultimo, a lingerie brand launched in 1996. The company became known for fashion-led lingerie and for Mone's role as its founder and public ambassador.
Mone later appeared as a Dragon on the British programme, bringing a consumer-brand and retail perspective to the panel. She is sometimes confused with Deborah Meaden, whose business background is associated with family enterprises and investments, or Kelly Hoppen, who is known primarily for interior design.
The timing matters: Ultimo was founded well before Mone's television role. Dragons' Den features many entrepreneurs pitching consumer products, but the investor's own company is a separate biographical fact. Ultimo's distinctive name makes it a reliable identifier for Mone in questions about the show's wider cast.