Peter Jones founded the business group Phones International before appearing on the UK show Dragon's Den.
Phones International Group was founded by Peter Jones in 1998. The company operated in the mobile-phone and telecommunications sector, giving Jones experience in a fast-changing industry where products, networks and consumer demand developed rapidly.
That background became part of his public identity when he joined the original Dragon's Den panel in 2005. Jones is a British entrepreneur and investor whose interests have included technology, communications, retail and consumer brands. His role on the programme involved evaluating founders' plans and negotiating the percentage of a company he would receive for an investment.
Phones International should not be confused with the many mobile-phone retailers and network businesses that appeared in later pitches. It was Jones's own business group and predates his television work. The question also avoids attributing other Dragons' best-known companies to him: Yo! Sushi belongs to Simon Woodroffe, while Ryman is associated with Theo Paphitis.