Hilary Devey founded the British palletised freight network Pall-Ex before joining Dragons' Den.
Pall-Ex was created by Devey in 1996. The company developed a network model in which independent transport operators handled palletised freight within a coordinated distribution system. That approach allowed regional hauliers to work together while offering customers a broader delivery network.
Devey's experience building Pall-Ex shaped the business perspective she brought to television. She joined Dragons' Den in 2012 and became one of the programme's investors in its tenth series. Her expertise was especially relevant to pitches involving logistics, delivery and operational growth.
Pall-Ex is not the same business as Devey's earlier transport ventures, and the company name is sometimes misspelled with a space or a hyphen in informal references. The canonical branding is Pall-Ex, with a hyphen.