Which Dragon founded the British online lingerie retailer Boux Avenue?

Theo Paphitis founded the British online lingerie retailer Boux Avenue.

Paphitis launched Boux Avenue in 2011 as a lingerie and nightwear brand aimed at combining accessible pricing with a more distinctive retail presentation. The business expanded through online sales and physical stores, becoming one of the major ventures associated with his retail portfolio.

He was already widely known to television audiences as a Dragon on the British version of Dragon's Den. His earlier work with Ryman and other retailers gave him experience in buying, branding, store operations and multichannel sales.

Boux Avenue is easy to confuse with the fashion businesses linked to other Dragons. In this case, the relevant connection is founder and owner rather than an entrepreneur who merely received an investment from Paphitis on the programme.