Which Dragon founded the British lingerie brand Ultimo?

Michelle Mone founded the British lingerie brand Ultimo.

Mone developed Ultimo after identifying an opportunity for supportive, attractive lingerie that could be worn beneath evening clothing. The brand launched in 1996 and became associated with innovative bra construction and high-profile retail distribution.

Her success in fashion led to public recognition and later business investments. Mone appeared as a guest investor on Dragons' Den, bringing a background in product development, branding and retail rather than technology or manufacturing alone.

Ultimo is sometimes confused with Mone's later businesses and public appointments. The brand is the specific lingerie company she founded, while her other ventures belong to different stages of her career.