Peter Jones founded Phones International Group before appearing on the BBC television programme Dragon's Den.
Phones International Group was a telecommunications business established by Jones in 1998. The company operated in the mobile-phone sector, an area that matched Jones's wider reputation for technology, communications and consumer businesses.
Jones became one of the original Dragons when the British version launched in 2005. He is the only original investor to have remained on the main panel continuously from the beginning, although this question concerns his business background rather than his tenure.
Phones International is sometimes confused with the mobile-phone retail chains or brands in which Jones later invested. The company itself was founded before his Dragon's Den television career became widely known. Jones has also been associated with other ventures, including investments in technology, leisure and consumer products.