Which Dragon co-founded Social Chain before joining Dragon's Den?

Steven Bartlett co-founded Social Chain before joining Dragon's Den.

Social Chain is a social-media marketing company that Bartlett co-founded with Dominic McGregor in 2014. The business focused on online communities, viral campaigns, and digital marketing, areas that helped establish Bartlett as a prominent entrepreneur before his television career.

Bartlett joined the British Dragon's Den panel in 2022 for the twentieth series. His background differed from that of Dragons whose fortunes were built primarily in retail, manufacturing, property, or traditional services. His expertise made him particularly associated with technology, internet businesses, branding, and modern media.

The company should not be confused with Phones International Group, which was co-founded by Peter Jones, or Amstrad, founded by Alan Sugar. Social Chain's name is especially relevant to Bartlett's public profile because it links his business career to the online platforms and communities discussed in many of his investments.