Which Dragon became associated with the British fashion retailer La Senza?

Theo Paphitis became associated with the British fashion retailer La Senza.

Paphitis acquired La Senza's UK business in 1998, adding the lingerie retailer to his growing portfolio. La Senza originated in Canada and expanded internationally, while the British operation became a significant high-street brand during the period of Paphitis's ownership.

His career illustrates why the Dragons are often selected for experience beyond one company. Paphitis had interests in retail, property, and consumer brands, so his television assessments could draw on questions about stores, purchasing, product ranges, and customer demand.

La Senza is sometimes confused with La Senza Girl, a related younger-focused brand, or with other lingerie chains. The question refers specifically to the main La Senza retailer and to Paphitis's association with its UK business, not to the company's original Canadian founding.