Which Dior perfume, launched in 1999, became a bestseller?

The Dior perfume launched in 1999 that became a bestseller is J’adore.

Created for Parfums Christian Dior, J’adore was developed by perfumer Calice Becker with Ann Gottlieb and introduced as a modern floral fragrance. Its composition is associated with ylang-ylang, rose, jasmine sambac, tuberose and other floral notes, giving it a lush, distinctly feminine profile.

The name is often written as J’adore, with an apostrophe, although branding and digital systems may display J'adore. It should not be confused with Miss Dior, an earlier Dior fragrance family, or Fahrenheit and Sauvage, which are separate major Dior perfume lines.

J’adore’s success was reinforced by memorable advertising, especially campaigns featuring models and actress Charlize Theron. The fragrance later expanded into versions such as J’adore Absolu and J’adore l’Or. In France, it ranked as the country’s best-selling women’s fragrance in 2013, demonstrating how strongly the 1999 launch endured.