Which designer’s 2006 fashion show featured a holographic image of Kate Moss?

Alexander McQueen’s 2006 fashion show featured a holographic image of Kate Moss.

The effect appeared during the finale of McQueen’s Autumn/Winter 2006 collection, titled The Widows of Culloden. A pyramid-shaped installation projected a ghostly, floating image of Moss above the runway, creating the illusion that the model was appearing in three dimensions.

Moss had been largely absent from major fashion magazines and catwalks after a widely publicized scandal, so her unexpected appearance attracted intense attention. McQueen’s presentation turned that cultural moment into a theatrical statement about absence, memory and media image.

The figure was a projected hologram-like image rather than Moss physically walking in the show. This distinction matters because photographs and reports often call it a hologram, although the technical projection used stage and optical effects. The show is separate from McQueen’s robot-painted 1999 runway.