Which designer used spray-painting robots on models at the 1999 Alexander McQueen show?

Alexander McQueen used spray-painting robots on models at his 1999 show.

The memorable presentation was McQueen’s Spring/Summer 1999 collection, commonly associated with the show titled No. 13. During its finale, model Shalom Harlow stood on a rotating platform while two industrial robots sprayed paint across her white dress.

The scene became one of the defining images of McQueen’s career because it joined fashion, performance art and industrial technology. The machines were not merely stage decoration: they visibly altered the garment during the presentation, making the act of creation part of the runway spectacle.

The show is sometimes confused with McQueen’s other famous runway moments, including the holographic Kate Moss appearance in 2006 and the 2010 Plato’s Atlantis collection. Those presentations used different technologies and themes. The spray-painting robots belong to the 1999 No. 13 show.