Designer Kelly Hoppen joined the Dragons' Den panel in series 11 after Hilary Devey left.
Hoppen is an internationally known interior designer whose work is associated with a restrained style often described as East-meets-West design. Her career included residential, commercial, hospitality, and product projects, giving her experience in branding, presentation, and premium consumer markets.
She joined Dragons' Den in 2013, becoming one of the programme's investors during series 11. Her design background added a perspective that differed from the finance, retail, property, and technology experience represented by other Dragons.
Hoppen's appointment is sometimes mixed up with that of Deborah Meaden, who had already become a familiar Dragon, or Sara Davies, who joined later. On the programme, Hoppen evaluated pitches like the other investors, considering the product, the entrepreneur, the requested valuation, and the potential for a commercial return.