Which designer duo created H&M’s 2006 designer collaboration?

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Viktor & Rolf created H&M’s 2006 designer collaboration.

The Dutch design duo Viktor Horsting and Rolf Snoeren became known for theatrical couture, conceptual silhouettes and fashion presentations that deliberately questioned conventional ideas of clothing. Their H&M partnership brought that visual identity to a broader retail audience.

The collaboration followed H&M’s highly publicized 2004 partnership with Karl Lagerfeld and formed part of the retailer’s continuing designer-collaboration strategy. These projects connected mass-market fashion with internationally recognized designers.

The collection was released in 2006 and included womenswear, menswear and accessories. It is sometimes confused with later H&M partnerships involving other avant-garde or luxury designers.

Source: Wikipedia · fact-checked Sept. 2026

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