Which designer created McDonald's familiar simplified Golden Arches logo in 1962?

Jim Schindler created McDonald's familiar simplified Golden Arches logo in 1962.

Schindler adapted the paired architectural arches into a single, stylized M-shaped mark for McDonald's corporate identity. This graphic treatment made the arches easier to reproduce on packaging, signs, advertisements, and other brand materials around the world.

The logo's history is often blended together with the history of the buildings. Architect Stanley Meston designed the original arches for a Phoenix restaurant in 1952, while Schindler transformed the visual idea into a compact symbol a decade later.

The arches did not immediately replace every other McDonald's image or mascot. They became powerful because the same simple shape could identify restaurants at a distance and remain recognizable when printed in many different sizes.