Which designer created H&M’s 2021 designer collaboration collection?

Simone Rocha created H&M’s 2021 designer collaboration collection.

The collection was the first time H&M partnered with the London-based Irish designer. Rocha translated recognizable elements of her work—pearls, tulle, florals, romantic shapes and embellished details—into womenswear, menswear and children’s clothing. It launched in March 2021.

The collaboration was notable because it extended Rocha’s design language beyond her usual runway and boutique setting. H&M described it as a collection spanning several generations, with pieces intended for women, men and children. The range also included accessories and footwear.

Simone Rocha established her eponymous label in London after graduating from Central Saint Martins. She is known for combining traditionally delicate materials with structured, sometimes subversive silhouettes. The H&M collection is distinct from later collaborations by other designers.