Isabel Marant collaborated with H&M on a 2013 collection inspired by Parisian style.
The collection extended Marant’s relaxed, bohemian aesthetic into womenswear, menswear, accessories, and selected footwear. It was released internationally in November 2013 and attracted strong attention because the designer’s regular collections were known for combining effortless silhouettes with distinctive Parisian styling.
H&M’s designer collaborations traditionally create limited collections that make a high-profile designer’s visual language available at more accessible prices. Marant’s project followed earlier partnerships with major designers and fashion houses.
This collaboration is sometimes confused with H&M’s 2013 partnership with Beyoncé, which was a campaign and swimwear collaboration rather than the same designer-led collection. Isabel Marant was the designer behind the Parisian-inspired range.