Which craft-supplies company was founded by Dragons' Den investor Sara Davies?

Dragons' Den investor Sara Davies founded the craft-supplies company Crafter's Companion.

Davies established Crafter's Companion in 2005 while she was a student at the University of York. The business began with a product designed to help crafters make envelopes for handmade cards and then developed into a wider supplier of papercraft, sewing, embroidery and other creative materials.

The company grew through direct sales, television shopping and its own retail and online channels. Davies’s experience building a specialist craft brand became central to her profile when she joined Dragons' Den as an investor. She is particularly associated with consumer products and businesses aimed at hobbyists.

Crafter's Companion is not the same as Hobbycraft or Create and Craft. Those are separate craft-related names, whereas Crafter's Companion is the company founded by Davies and the business most directly connected with her entrepreneurial career.