Which craft business was founded by Dragon Sara Davies?

Dragon Sara Davies founded the craft business Crafter's Companion.

Davies started Crafter's Companion while she was a student at the University of York. The company initially became known for a tool that helped crafters make envelopes, then expanded into products, materials and equipment for papercraft and other creative hobbies.

Her business background led to television work and eventually to Dragon's Den. Davies joined the programme as an investor in 2019, becoming one of its younger regular Dragons and bringing specialist experience from the craft sector.

Crafter's Companion is not the same company as Hobbycraft, a separate British craft retailer. The distinction matters because both names are strongly associated with crafting, but only Crafter's Companion is the company founded by Davies.