Which corporation markets the Supes in The Boys?

Vought International is the corporation that markets the Supes in The Boys. It turns superpowered people into celebrity products through branding, contracts, media appearances, merchandising, and carefully managed public relations.

Vought’s influence extends far beyond superhero costumes. The company promotes teams such as The Seven, negotiates lucrative film and endorsement deals, shapes news coverage, and presents Supes as trustworthy public servants. Its business model makes superhuman abilities part of a vast entertainment and defense empire.

The corporation is also central to the show’s conspiracy. Vought secretly creates and modifies Supes using Compound V, then hides the substance’s origins while selling the heroes as naturally gifted icons. The name can be confused with real-world technology or weapons companies, but Vought International is a fictional corporation created for The Boys.