Which company was founded in 1908 by William C. Durant?

General Motors was founded in 1908 by William C. Durant. The company began in Flint, Michigan, and grew by bringing multiple automobile marques under one corporate organization.

GM became associated with brands including Chevrolet, Buick, GMC, and Cadillac. Chevrolet joined the GM family in 1918, while Cadillac had already been acquired by GM in 1909. This multi-brand strategy helped the company serve different price and vehicle segments.

People sometimes confuse GM’s founding date with the dates of its major brands. Chevrolet dates to 1911, Cadillac to 1902, and Buick to 1903. Those brands predate or developed separately from the modern General Motors corporation.

General Motors was once one of the world’s largest companies by revenue and remains a major publicly traded automaker. Its common stock trades on the New York Stock Exchange under the ticker GM.