Red Letter Days was founded by Rachel Elnaugh, an original Dragon on the British programme Dragons' Den.
Red Letter Days was an experience-gifting company founded by Elnaugh in 1989. The business sold vouchers for activities and special experiences, helping establish a category that differed from conventional physical gifts.
Elnaugh became one of the original Dragons when the British television series launched in 2005. Her entrepreneurial story was notable because the company later experienced financial difficulties and entered administration in 2005, the same year she appeared on the first panel. The brand was subsequently acquired by another company.
Red Letter Days is often confused with online gift and experience retailers such as Moonpig or Not On The High Street. Those businesses have different origins. Elnaugh's company is specifically associated with experience vouchers and the original Dragons' Den panel.