Which company was founded by Peter Jones, the longest-serving investor on Dragon's Den?

Peter Jones founded Phones International Group, a telecommunications business, before becoming the longest-serving investor on the British programme Dragon’s Den.

Jones established Phones International Group in 1998. The company operated in the mobile-communications sector, supplying mobile phones and related services. His work in telecommunications helped establish the business background that he later brought to television investing.

Jones was part of the original Dragon’s Den panel when the British version began in 2005. He remained associated with the programme across its subsequent series, making him its longest-serving investor.

Phones International Group is not the same company as Phones 4u, the retailer named in some descriptions of Jones’s business career. The two names are easy to confuse because both operated in mobile-phone retail and distribution, but the company he founded was Phones International Group.