Which company was founded by Dragon's Den investor Peter Jones in 2005?

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Peter Jones founded Peter Jones TV in 2005.

Peter Jones TV was established as a television production company by the entrepreneur who became a regular Dragon on the BBC programme. The company reflected Jones's interests beyond investment, particularly in media and television production.

Jones is often identified mainly with Dragon's Den, but his business career spans technology, retail, property, media and consumer ventures. His television work therefore forms one part of a much broader portfolio.

The company name can cause confusion with other ventures associated with Jones. Phones International Group was a separate telecommunications business, while Red Letter Days was founded by Rachel Elnaugh and later associated with fellow Dragon Peter Jones after its collapse. These are distinct businesses and should not be treated as alternative names for Peter Jones TV.

Source: Wikipedia · fact-checked Oct. 2026

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