Which company was founded by British Dragon Peter Jones in 1998?

Peter Jones founded Phones International Group in 1998.

Phones International Group was a telecommunications business associated with Peter Jones's entrepreneurial career. Jones later became one of the best-known investors on the British television show Dragon's Den, where he evaluated proposals involving technology, retail, consumer products and services.

The company name reflects the mobile-communications market in which it operated. Jones's experience in telecommunications helped shape his interest in businesses that could scale through products, distribution or technology.

Viewers sometimes confuse Phones International Group with Jones's later investments or with companies in which he held a stake. The question asks for the company he founded in 1998, not every business linked to his investment portfolio. It is also separate from the Bannatyne Group and Ryman, which belong to other Dragons.