Social Chain was co-founded by Steven Bartlett before he became a Dragon on Dragon's Den.
Social Chain is a social-media marketing agency founded by Bartlett and Dominic McGregor in 2014. The company developed campaigns and online communities for brands, operating in a business environment where influence, viral sharing, and platform-native content are central to marketing.
Bartlett’s role in building Social Chain explains the digital emphasis he brought to the Dragon's Den panel. Rather than starting in conventional retail or manufacturing, he built his profile through internet businesses and social-media strategy. He later became known as the host of The Diary of a CEO podcast and as an investor in technology and consumer companies.
Social Chain should not be confused with Moonpig, which was founded by fellow Dragon Nick Jenkins. Hawes & Curtis belongs to Touker Suleyman’s business history, while Phones International Group is associated with Peter Jones. These distinctions are useful when identifying the Dragons’ separate companies.