Apple owns the iPhone and Mac brands and is headquartered in Cupertino, California.
Apple sells consumer electronics, computer software, and online services. Its major product families include the iPhone, iPad, Mac, Apple Watch, and AirPods, while services include the App Store, Apple Music, iCloud, and Apple TV+.
The company’s headquarters, Apple Park, is in Cupertino in Silicon Valley. Apple’s design-led hardware strategy is closely integrated with its operating systems, allowing the company to earn money from both device sales and recurring services.
A common mix-up is treating Apple as only a phone maker. The iPhone is its best-known product, but the company also earns substantial revenue from Macs, tablets, wearables, accessories, licensing, and services. Apple’s market capitalization reflects investor expectations about all of these businesses and their future cash flows.