Vitabiotics is the company associated with Dragon's Den investor Tej Lalvani and founded by his father.
Tej Lalvani is linked to Vitabiotics, a British company that develops and markets vitamins, minerals and nutritional supplements. His father, Kartar Lalvani, founded the business in 1971. Tej later became chief executive and helped lead the family company before joining Dragon's Den.
Vitabiotics is a manufacturer and brand owner rather than a supermarket or pharmacy chain. Its product portfolio includes named supplement ranges, which is why the company may be confused with retailers such as Holland & Barrett or other nutrition brands. The question asks for the parent company associated with Lalvani, not one of its individual products.
Lalvani joined the British Dragon's Den panel in 2017. His connection to a long-established family enterprise gave him experience in product development, marketing and international consumer sales, all of which are relevant to the kinds of businesses presented in the Den.