Red Letter Days was the company founded by Rachel Elnaugh, who became an original dragon on the BBC's Dragon's Den.
Red Letter Days sold experience gifts, such as activities and special outings, rather than concentrating on conventional physical presents. Elnaugh built the business before joining the programme's first investor panel in 2005. Her entrepreneurial history gave viewers context for her interest in branding, customer experience and the practical challenges of growing a consumer company.
The company later encountered financial difficulties and entered administration in 2005. That timing is important because the business story is often simplified into a success-only biography. Theo Paphitis and Peter Jones subsequently became involved in rescuing the Red Letter Days brand, a development connected with the wider Dragon's Den story.
Red Letter Days should not be confused with later gift brands or with every experience-business pitch shown on the programme. It was specifically Elnaugh's experience-gift company and is the business most closely associated with her place in the original panel.