Which company did the British TV show Dragons' Den investor Peter Jones found in 1998?

Peter Jones founded Phones International Group in 1998.

The company was part of Jones’s expansion in the mobile-communications sector and helped establish his reputation as a technology entrepreneur. His wider career has included investments and businesses in communications, consumer products, media and retail.

Jones later became a long-running investor on the British TV show Dragons' Den, where his technology and commercial background informed many of his questions to contestants. The company name is distinct from the brands and ventures associated with the other dragons.

A frequent source of confusion is treating a dragon’s investment portfolio as if it were the same as a company they founded. On the programme, investors may buy stakes in businesses pitched by entrepreneurs; Phones International Group was instead a company founded by Jones himself before his television career became widely known.