Steven Bartlett co-founded Social Chain before becoming a Dragon on the British TV programme Dragons' Den.
Social Chain is a social-media marketing agency founded by Bartlett and Dominic McGregor. The company developed campaigns and online communities for brands, operating in the rapidly expanding digital-marketing sector. Its work helped establish Bartlett as an entrepreneur before his television career.
Bartlett joined Dragons' Den in 2022, bringing experience from a business environment built around social platforms, influencers and internet communities. This background distinguished him from investors whose careers were primarily in retail, manufacturing, property or traditional finance.
The company name can be confused with generic phrases such as “social media chain,” but its proper name is Social Chain. Bartlett later became widely known beyond the company through The Diary of a CEO, a podcast featuring interviews about business, leadership and personal development.