Which company did Sara Davies found before becoming a Dragon's Den investor?

Sara Davies founded Crafter's Companion before becoming a Dragon's Den investor.

Crafter's Companion is a craft-products business that Davies established while she was a student at the University of York. The company began with a product designed to help crafters make envelopes, then developed into a broader supplier of craft tools, materials and related products.

Davies's own experience of turning a practical product idea into a commercial company is central to her role on Dragon's Den. It gives her first-hand knowledge of product testing, customer communities, manufacturing and retail distribution.

The company name is sometimes confused with other British craft or home-shopping businesses because Davies has also appeared in craft-focused television and retail settings. Crafter's Companion is the specific company she founded and the business most directly associated with her entrepreneurial biography.