Rob Law pitched the children’s ride-on suitcase company Trunki on the British television show Dragons' Den.
Trunki was designed as luggage that children could ride while travelling. Law presented the product to the Dragons during the programme’s early years, making it one of the show’s best-known product pitches.
The pitch is especially memorable because Law did not secure an investment from the panel. Trunki later became a successful brand, demonstrating that a televised rejection does not determine whether a business can grow.
Trunki is sometimes confused with other child-focused products that appeared on the programme. The distinguishing fact is that it combines children’s luggage with a ride-on design and was presented by its inventor, Rob Law.