Which company did Peter Jones found in 1998 before becoming an investor on the British TV series Dragons' Den?

Peter Jones founded Phones International Group in 1998 before becoming an investor on the British TV series Dragons' Den.

Phones International Group was a telecommunications company established by Jones during the rapid expansion of the mobile-phone market. The business helped make him a prominent technology entrepreneur before his television career brought him a wider public profile.

Jones joined Dragons' Den as one of the original investors and became particularly associated with technology, retail and consumer-product pitches. Phones International Group is sometimes confused with Carphone Warehouse, but the two were separate businesses. Carphone Warehouse was founded by David Ross and Charles Dunstone.

Jones later built interests across media, property, leisure and technology. His business background is why many contestants seek his advice on scalable products and distribution rather than only on manufacturing costs.