Which company did Peter Jones found in 1998, before becoming a long-serving Dragon on the British television show Dragon's Den?

Peter Jones founded Phones International Group in 1998, before becoming a long-serving Dragon on the British television show Dragon's Den.

Phones International Group was a telecommunications business established by Jones during the expansion of the mobile-phone market. The company became one of the foundations of his entrepreneurial career and is a key reason he is associated with technology and communications businesses on the programme.

Jones later joined the original Dragon's Den panel and remained the only investor to appear in every series of the British show. His business background is broader than mobile phones, but the telecommunications company is the specific venture linked to the 1998 founding date.

It is easy to confuse this answer with other Dragon-owned companies. Ryman is associated with Theo Paphitis, Red Letter Days with Rachel Elnaugh, and Reggae Reggae Sauce with Levi Roots. Those businesses belong to different entrepreneurs and stories.