Which company did Peter Jones found in 1998, before becoming a Dragon on the British show?

Peter Jones founded Phones International Group in 1998, before becoming a Dragon on the British show.

Phones International Group was a telecommunications business associated with mobile-phone distribution and retail. Jones had already built experience in technology, property and consumer businesses before his Dragon's Den career made him widely known to television audiences.

The company is an important part of Jones's business biography because it illustrates the sector that helped establish his reputation as an entrepreneur. It should not be confused with Carphone Warehouse or Phones 4u, two separate British mobile-phone retailers that are often mentioned in the same historical context.

Jones was one of the original investors when the British programme launched. His business interests later extended into areas including retail, technology, media and leisure. The founding year, 1998, identifies the company fact precisely and distinguishes it from later investments or brands associated with his television appearances.