Which company did Peter Jones found in 1998 as a mobile-phone business?

Peter Jones founded Phones International Group in 1998 as a mobile-phone business.

The company became one of the central businesses associated with Jones's entrepreneurial career. Its focus on mobile phones placed it in a rapidly expanding communications market at a time when mobile ownership and business use were growing quickly in Britain and elsewhere.

Jones later became widely known to television audiences as one of the long-serving investors on the UK version of Dragon's Den. His television profile can overshadow his earlier commercial work, but Phones International Group was an important part of the business history that established his reputation.

Phones International Group should not be confused with Carphone Warehouse, a separate mobile-phone retailer founded by David Ross and Charles Dunstone. The similarly named companies operated in the same broad industry, which is why they are sometimes mixed up in short biographies of British entrepreneurs.