Which company did Peter Jones found before becoming a well-known investor on the British programme Dragon's Den?

Peter Jones founded Phones International Group before becoming a well-known investor on the British programme Dragon's Den.

Phones International Group was a telecommunications business established by Jones in 1998. The company operated in the mobile-phone sector, an industry that was expanding rapidly as mobile ownership increased and businesses sought new communications services.

Jones later built a broad commercial portfolio involving technology, retail, property and leisure interests. His experience in telecommunications helped establish the business background that he brought to the Dragon's Den panel, where contestants often seek advice as well as capital.

Phones International Group is not the same company as Phones 4u, a separate British mobile-phone retailer. That distinction matters because Jones has been associated with several technology and retail ventures during his career, making company names easy to conflate.