Which company did Peter Jones found before becoming a long-serving investor on Dragons' Den?

Peter Jones founded Phones International Group before becoming a long-serving investor on Dragons' Den.

Phones International Group was a telecommunications business established by Jones in the 1990s. The company operated in the mobile-phone sector, a field that helped build Jones’s reputation as an entrepreneur and investor before his television career made him widely known to the public.

Jones later joined the original British Dragons' Den panel and became the only original investor to remain a regular dragon throughout the programme’s run. His expertise on the show has often included technology, retail, consumer products, and scalable businesses.

The company name is easy to confuse with later businesses associated with Jones, including ventures connected with media, retail, and investment. Phones International Group refers specifically to his telecommunications company. It should not be confused with a mobile network operator or with the BBC programme itself.